by Tony Coll

I believe video makes a website more human, more accessible and more appealing. But then, as I make videos for a living, you’d probably expect me to say that. So I put together my top ten statistics from research findings, mostly from studies carried out in the US. I hope you’ll agree that the case for web video is overwhelming!

1. “Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media.” ⁽¹⁾
2. 21% of retail web video viewers make a purchase online. ⁽¹⁾
3. 26% of retail web video viewers visit a store. ⁽²⁾
4. 21% of retail web video viewers request more information. ⁽¹⁾
5. Video landing pages generate four to seven times higher engagement and response rates than static image and text landing pages. ⁽³⁾
6. Well optimised video is fifty-three times more likely than text to appear on the front page of Google. ⁽⁴⁾
7. 68% of the top 50 Internet retailers use web video. ⁽⁵⁾
8. 71% of Internet users watch video. ⁽¹⁾
9. 65% of all videos are viewed between 9am and 5pm, Monday to Friday. ⁽¹⁾
10. 33% of middle managers under 50 view work-related videos every day. ⁽¹⁾

SOURCES:

(1) Chris Crafton, CMO, eCorpTV.com, reported by Target Marketing at a Philadelphia Direct Marketing Association networking and breakfast meeting.

(2) BIA/Kelsey User View study data, February 2010, reported by Turnhere.com.

(3) SearchEngineWatch, February 2010.

(4) Forrester Research, January 2010 .

(5 ) Internet Retailer, July 2010.

If you’d like to talk about how web video can help you or your organization, click here for more information

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